These dynamics stick like glue, and become a nightmare to deal with later on.
The deliverables and expectations keep rising, and you’re caught in a never-ending loop of over-promising and under-delivering.
So, what’s the solution?
Set the frame PROPERLY at the start of the conversation. Make it clear that this is a partnership. It’s supposed to be a win-win. You bring immense value to the table, and so do they.
Don’t mess up the frame, because once it’s set, it’s incredibly hard to change. And trust me, you don’t want to be caught in that loop.
Keep the power balanced, and you’ll find that not only do your negotiations go smoother, but your entire relationship with the client improves as well.
That’s how you close deals without losing your soul. 😇
