What you don’t measure, you don’t improve. You need data because data shows you the real score.

In school, we were taught that when we got low grades, the solution was to do more. Study more, sleep less, push harder. To become successful, you need to do more, right?

However, when you start looking at your own numbers, you’ll realize that doing more isn’t always the solution. More company meetings don’t necessarily lead to more results, and more sales don’t automatically mean more money (hello expenses!).

Your numbers are your compass. They show you where you are and where you’re headed. If you’re falling behind, your numbers will tell you. They will also tell you what you need to do to get back on track.

Optimization is about getting crystal clear with your numbers and discovering how to achieve better results with less effort. It’s about taking one action and making it produce not just one result, but multiple outcomes. But here’s the big question: How can you optimize without those essential numbers?